Why Nobu Willow Street Has Everyone Talking
London is full of luxury restaurants. But the real challenge is finding one that goes beyond fancy décor and high prices to deliver an unforgettable experience. Many fine dining spots look impressive on the outside but fall short when it comes to food, service, or atmosphere.
This is where Nobu Willow Street London makes a difference. More than just a restaurant, it’s an international brand that blends Japanese and Peruvian flavors in a way few others can. Located in the stylish Nobu Hotel Shoreditch, it has become one of London’s most talked-about dining destinations.
In this guide, we’ll cover everything about Nobu Willow Street: its history, menu, reviews, and what makes it stand out in London’s competitive fine dining scene.
What is Nobu Willow Street?
Nobu Willow Street is part of the global Nobu Hospitality brand, co-founded by world-renowned chef Nobu Matsuhisa, Hollywood actor Robert De Niro, and film producer Meir Teper. The restaurant is inside Nobu Hotel Shoreditch, combining fine dining with luxury accommodation.
This is not just a place to eat—it’s an experience. The restaurant reflects both the creative spirit of Shoreditch and the international prestige of the Nobu brand.
The Story Behind Nobu Willow Street London
The Nobu brand started with Nobu Matsuhisa’s vision of fusing Japanese cuisine with bold Peruvian influences. This unique style originated from his time living in South America before moving to the United States.
London’s Willow Street location brings that same energy to Shoreditch, one of the city’s most creative neighborhoods. The design is sleek and minimalist, with touches of Japanese tradition woven into a modern London setting. It feels exclusive but never cold, making it ideal for both locals and international visitors.
Nobu Willow Street Menu: A Fusion of Flavors
The menu is what makes Nobu Willow Street shine. It offers a mix of Nobu’s signature dishes alongside seasonal creations inspired by local British ingredients.
Signature Dishes
- Black Cod with Miso – the iconic dish that put Nobu on the global map.
- Yellowtail Sashimi with Jalapeño – delicate, fresh, and perfectly balanced with heat.
- Rock Shrimp Tempura – crispy, flavorful, and one of the most popular items worldwide.
London Exclusives
Chefs at Willow Street often create dishes using British seasonal produce, giving the menu a local touch while staying true to Nobu’s global identity.
Omakase Tasting Menu
For diners who want the full experience, the Omakase menu is the best option. It’s a multi-course journey designed by the chef, offering the very best of what Nobu has to offer.
Plant-Based Options
Unlike many luxury restaurants, Nobu has dedicated time to creating refined vegetarian and vegan dishes that don’t compromise on flavor or style.
Drinks and Cocktails
The drinks menu is just as impressive, with cocktails crafted using Japanese spirits such as sake and shochu, plus an extensive wine and champagne list.
Nobu Willow Street Reviews: What People Say
Reviews from both critics and guests highlight several consistent strengths.
- Food: Praised for creativity, flavor, and attention to detail. The black cod and sushi are frequently recommended.
- Ambience: Stylish, modern, and comfortable, with a warm evening atmosphere.
- Service: Professional, attentive, and polished without being overbearing.
- Value: Expensive, but in line with London’s luxury dining standards.
Many critics place Nobu Willow Street among the must-visit fine dining spots in London, especially for fans of Japanese fusion cuisine.
Why Nobu Willow Street Stands Out in London
In a city packed with Michelin-starred and luxury restaurants, Nobu Willow Street has a unique appeal.
- Fusion cuisine that combines Japanese precision with Peruvian boldness.
- Global recognition as part of the Nobu brand.
- A location in Shoreditch, an area known for art, culture, and creativity.
- A reputation as a celebrity dining spot, adding to its exclusivity.
Planning Your Visit to Nobu Willow Street
If you’re considering dining at Nobu Willow Street, here’s what to expect:
- Reservations are highly recommended, especially for dinner and weekends.
- The dress code is smart casual, though many guests choose elegant attire.
- Expect to spend between £100 and £150 per person, depending on drinks and courses.
- It’s ideal for special occasions such as anniversaries, business dinners, or romantic nights out.
Nobu Willow Street and the Nobu Hotel Experience
Since the restaurant is part of Nobu Hotel Shoreditch, visitors can extend their dining experience with a luxury stay.
- Rooms and suites are designed with minimalist Japanese style combined with London flair.
- The hotel is popular for private dining, weddings, and corporate events.
- Staying at the hotel makes dining at Nobu even more convenient and immersive.
Comparing Nobu Willow Street to Other London Restaurants
London has many famous dining spots, from Sketch and Hakkasan to The Ledbury. Each has its own strengths, but Nobu Willow Street is unique in combining a global brand with a local Shoreditch identity.
You’ll find Nobu’s classics like black cod, but you’ll also get London-inspired dishes that make this restaurant feel one of a kind.
Practical Information
Address: Nobu Hotel Shoreditch, 10-50 Willow Street, London
Nearest Station: Old Street, about a 5–10 minute walk
Opening Hours: Open daily for breakfast, lunch, and dinner
Reservations: Available online through Nobu’s official website and booking platforms
Frequently Asked Questions
What type of food does Nobu Willow Street serve?
Japanese-Peruvian fusion cuisine, including sushi, sashimi, seafood, and innovative dishes.
Is Nobu Willow Street worth the price?
Yes. While expensive, most guests agree the quality of food, service, and overall experience justifies the cost.
Do they offer vegetarian or vegan dishes?
Yes. Nobu has a thoughtful selection of plant-based dishes.
Can I stay at Nobu Willow Street?
Yes. It is part of Nobu Hotel Shoreditch, which offers luxury rooms and suites.
Is it good for special occasions?
Absolutely. Many guests choose it for anniversaries, birthdays, and luxury celebrations.
Conclusion: Is Nobu Willow Street Worth Visiting?
Nobu Willow Street London is more than just a restaurant. It’s a complete dining experience that combines bold fusion flavors, a stylish setting, and world-class service.
From the iconic black cod miso to exclusive London-inspired creations, it offers something special for food lovers, travelers, and locals alike. Whether you’re celebrating an important occasion, looking for a high-end dining experience, or simply want to see what the global Nobu reputation is all about, this restaurant delivers on every level.
In a city with endless dining options, Nobu Willow Street stands out as a true luxury destination.
